All entries tagged with “customer service week”

Is Your Organization Celebrating Customer Service Week 2015?

customers happy.png


How do you plan to grow your business? With sales? Advertising?

You may be missing the one key factor that all thriving businesses are focusing on. Customer experience is becoming the most effective form of modern marketing with benefits including positive reputation, branding, credibility and inevitably, a healthy bottom line.

As part of this year's Customer Service Week, we asked our team members to reflect and share their most valuable tips for successful customer service. The Forum Events' Team offered some quality insight. "Always follow the Golden Rule," advises Kester Van Fleet, the Event Manager for the Facilities Management Summit, "treat customers and potential customers as you would like to be treated. Listen intently and respond politely." Event Coordinator Xavier Chance also adds, "The best tip I can give for the best customer service is to be yourself and be open to a myriad of personalities."

We're celebrating our organization's achievements this week, here's why you should be recognizing Customer Service Week 2015 too:


A typical company hears from 4% of it's dissatisfied customers. 


Source: "Understanding Customers" by Ruby Newell-Legner


78% of consumers have bailed on a transaction or not made an intended purchase because of a poor customer experience.

Source: American Express Survey, 2011


On average, loyal customers are worth up to ten times as much as their first purchase.

Source: White House Office of Consumer Affairs


5-20 % = Probability of selling to a new prospect.

60-70 % = Probability of selling to an existing customer.

Source: Marketing Metrics

It takes 12 positive experiences to make up for one unresolved negative experience.


Source: "Understanding Customers" by Ruby Newell-Legner


News of bad customer service reaches more than twice as many ears as praise for a good service experience.


Source: White House Office of Consumer Affairs


It's 6-7 times more expensive to acquire a new customer than it is to keep a current one.


Source: White House Office of Consumer Affairs


For every customer who bothers to complain, 26 other customers remain silent.

Source: White House Office of Consumer Affairs


3 in 5 Americans (59%) would try a new brand or company for a better service experience.


Source: American Express Survey, 2011


This blog is part of Forum Events' recognition of Customer Service Week 2015. We recognize the excellent work of our employees and the importance of their everyday successes and dedication to customer service as part of the Forum Experience.

Customer Service Week is an annual weeklong recognition of customer service designed to boost morale, motivation and teamwork, reward frontline reps, raise companywide awareness of the importance of customer service, thank other departments for their support and remind customers of your commitment to customer satisfaction.

Be sure to thank your customer service peers this week as we celebrate Customer Service Week 2015 from October 5 - 9.

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