All entries tagged with “hosted-buyer”
Marketing Your Biggest Asset: YOU!
Every day you are critiqued on your presentation. Your presence on LinkedIn, your Facebook profile picture, the posts that you ‘like’ and the links that you share. While you’re busy marketing to the masses on social media, in email communication and through your website, you could be missing one very key platform: Yourself. A key component of networking is in-person communication, and while the focus is often on online outreach, your face-to-face persona and presentation are often your biggest asset. Simon Sinek explains the importance of this in his TED talk, “How Great Leaders Inspire Action.” He suggests that people don’t buy into a product, they buy into the leader. With software for improving your post outreach, ads to boost your followers and engagement analytics, there's no specific tool to help you, as a person, improve – how can you upgrade your most human asset? Here are a few tips to help you market yourself: 1. Become Magnetic. Professionals should aspire to attain magnetic qualities to attract the attention of valuable colleagues, employees and customers. Traits of a magnetic person include authenticity, confidence, eloquence, energy, motivation, an active listener, well-versed, optimism, imagination, and a sense of humor. As a magnetic person, you are a role model and someone that others enjoy being around – people turn to you for assistance and advice because they respect and trust you. 2. Identify your expertise and then project it into the world. Know your value and be willing to express it. Find an area that you excel in and then become an authority on the subject within your circle. For example, if you are an e-marketing guru, let your friends and coworkers know by offering to help or by making suggestions. Before you know it, people will come to you for advice and you will truly build your value among your peers and within your organization. By identifying and expressing your value, you will have more of a presence and will become highly respected and easy to remember. 3. Be the best version of yourself. In-person communication is very reliant on presentation and a first-impression is made in fractions of a second – like many top selling products, your “package” is often your most valuable asset. Have you invested in your professional image? Are you healthy and positive? Are you well-versed on current events? Can you hold a strong conversation? To attract others, you must be the best version of yourself. If you are constantly aspiring to improve, you will inspire and attract others. 4. Know who you are. Not to be confused with knowing your value, knowing who you are helps you build strong talking points and create a stand point on most topics. Self-awareness requires you to understand the factors that positively inspire you to achieve something substantive and relevant every day. Your thoughts, beliefs, work ethic and attitude become your personal brand and are increasingly important as you connect with other professionals. 
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