All entries tagged with “professionalism”

Marketing Your Biggest Asset: YOU!

market yourself.jpg

 

Every day you are critiqued on your presentation. Your presence on LinkedIn, your Facebook profile picture, the posts that you ‘like’ and the links that you share. While you’re busy marketing to the masses on social media, in email communication and through your website, you could be missing one very key platform: Yourself.

A key component of networking is in-person communication, and while the focus is often on online outreach, your face-to-face persona and presentation are often your biggest asset. Simon Sinek explains the importance of this in his TED talk, “How Great Leaders Inspire Action.” He suggests that people don’t buy into a product, they buy into the leader. With software for improving your post outreach, ads to boost your followers and engagement analytics, there's no specific tool to help you, as a person, improve – how can you upgrade your most human asset? Here are a few tips to help you market yourself:

1.      Become Magnetic.

Professionals should aspire to attain magnetic qualities to attract the attention of valuable colleagues, employees and customers. Traits of a magnetic person include authenticity, confidence, eloquence, energy, motivation, an active listener, well-versed, optimism, imagination, and a sense of humor. As a magnetic person, you are a role model and someone that others enjoy being around – people turn to you for assistance and advice because they respect and trust you.

 2.      Identify your expertise and then project it into the world.

Know your value and be willing to express it. Find an area that you excel in and then become an authority on the subject within your circle. For example, if you are an e-marketing guru, let your friends and coworkers know by offering to help or by making suggestions. Before you know it, people will come to you for advice and you will truly build your value among your peers and within your organization. By identifying and expressing your value, you will have more of a presence and will become highly respected and easy to remember.

 3.      Be the best version of yourself.

In-person communication is very reliant on presentation and a first-impression is made in fractions of a second – like many top selling products, your “package” is often your most valuable asset. Have you invested in your professional image? Are you healthy and positive? Are you well-versed on current events? Can you hold a strong conversation? To attract others, you must be the best version of yourself. If you are constantly aspiring to improve, you will inspire and attract others.

 4.      Know who you are.

Not to be confused with knowing your value, knowing who you are helps you build strong talking points and create a stand point on most topics. Self-awareness requires you to understand the factors that positively inspire you to achieve something substantive and relevant every day. Your thoughts, beliefs, work ethic and attitude become your personal brand and are increasingly important as you connect with other professionals.


Categories

Archives

Tags

2015 2016 30 under 30 9/11 911 access control active shooter activities adding value air conditioning airports alcohol allen interactions apply appointment appointment based appointment based events appointment-based appointment-based event appointment-based events appointments apps april articles AT&T attend attendees Austin behind the scenes benefits best way better big data blog boating Boston budget buildabike building business California call center call for speakers campus candles career center certification CEU change change management checklist chicago christmas cleanliness colleagues collectiveview comcast communication companies company policy complaints complimentary concierge condos conference confirmed connect connections conservation conserving construction consulting consumption contact contact center contact center & customer service summit contact center summit coping corporate correctional news CPP credit card customer customer engagement customer outreach customer service customer service week dads dallas dan schawbel dangers data death decorating delegate delegates development diet digital law diversity drink tickets drunk driving dryvit ecofriendly eCommerce education education & healthcare security Forum education and healthcare security education facilities management education facilities management forum education security emergency employee employee benefits Employee theft employees employer energy engagement enterprise entry event event recap events examples executive executives exercises expansion expenses experience experiment expert experts expo face time face-to-face facebook facebook messenger facebook study facilities facilities management facilities management summit facility facility manager fail fathers february feedback fire hazards flexibility fm ford forum Forum events forum experience Forum Team forums free frustration fun funny get togethers gift card network gifting goals good google government great event green green building news grieving guest guest blog guest speaker guide gun safety gun violence H2O hand sanitizer hanukkah happy hate HC&O News healthcare healthcare facilities management forum healthcare security healthcare.gov healthiest airports healthy higher pay hired hiring holiday holidays hospitality hospitality & facilities forum hospitals hosted-buyer hosted-buyer event hosted-buyer events hotel hotels hours House of Cards houston houston texas how to hr hr & employee benefits hr & employee benefits summit human resources ideas ima incentive incontact india industries informal information instant internet introduce invitation ISA ISACA IT Security J.D. january jobs join us JP Morgan Julie (Jules) Carter IrvinĀ¬-Rooney june Kathleen Peterson keeping employees motivated this holiday season keynote speaker kimberly-clark Langham leadership learn lecture LED legal lessons liability lights linkedin lisa reuth lisa rueth listen location LOL los angeles loss love loyalty magazine management manager manipulation manners marc miller march marketing marketing summit marriott media media partner media partnership meet people meetings meltdown messageme messages messenger Michelle Obama millennials misconduct mistakes modules money morale motivation nashville network networking networks new orleans new years new york times news newsletter november numbers NYT obstacles office office update omni open enrollment organizations outreach outsulation pacific palms resort Paid time off parties partnership party Pasadena patience patrick hayes PCRM peers performance perks peterson Philadelphia Physical Security pictures planning policies policy policy dispute positions positive Powerhouse preparation presenters press release prevention privacy prizes productive productivity professionalism program progressive PTO qualifications raffle Randy Fox rants & raves rants and raves raptor raptor technologies recap recording recruitment register relax relaxed reorganization reports representatives resolution resort response rest restructuring retention retrofits reviews risk Ritz Ritz-Carlton ROI sadness safety safety forum sales Sarasota save saving scenes schedule schools schools facilities science scranton products season seconds security selection process seminar seminar program seminar topics seminars september service sexual assault sheppard partners shopping short smart phone sms social media software solution provider solution providers speaker speakers sponsor news Sprint stockings strategic strategy stress success summary summer summertime summit summits supply survey survivor sweet T-Mobile talent talent management taxis team Team Building teams teamwork tech technology technology solutions terms of services testimonial Testimonials texas text message the front door time time off timeline tips title vii top performers topics total security total security summit trade show tradeshow tradeshows training training & development training & development summit training and development travel traveling trees twitter unemployment rate update updates upgrades upset vacation valentine's day valentines value vendor vendor press release vendors venue venues Verizon veterans veterans day viber virtual volume washing water welcome westin whatsapp white paper wifi work workload workplace workshop workshops wrong young